From rejection to being the brand manager, meet the guy who chased the light (and caught it).

Let’s start from the beginning. How did 4700BC first happen for you?

Nikunj: I was still in college, part of the placement committee. Funny story, I’d arranged for 4700BC popcorn to be on the panel. I applied too… and got rejected. I was heartbroken. But the day before the internship, someone dropped out. I got a call asking if I could step in. I didn’t even think twice.

What was your internship like?

Nikunj: Intense. I was attending college and my internship here at the same time. It started as 3 months, then I requested that it be extended to 8. And I loved every bit of it. I was learning things I’d never been exposed to before, performance marketing, social media, e-comm, and even quick commerce.

And post-college?

Nikunj: I pitched for a job directly to the founder. I was offered a PPO, and from there it just took off. I got to build retail marketing from scratch, work on brand launches, and eventually even handle collaborations, including the Netflix one.

That’s quite the journey. What’s kept you going?

Nikunj: Honestly? The fact that I’ve been allowed to do so much. I’ve always had a wide range of interests, and 4700BC never put me in a box. It’s rare to find that kind of trust.

What’s next for you?

Nikunj: GTM strategy, launching new products, brand building, all the big stuff that makes your tummy flip a little. I’ve seen this brand grow from scratch. It’s not just work anymore. It’s something I care deeply about. It is my baby.

Looking back, what stands out the most to you?

Nikunj: That first phone call. The last-minute chance. I could’ve missed it all. But I said yes and ran with it. From a rejected application to now shaping the brand’s next big moves — it’s been unreal. I’m just really grateful I got to stay and grow with it.