2013

LOOKING BACK

BACK WHEN WE WERE JUST A CORN KERNEL

It all started with an idea to create something revolutionary, filled with innovation and intrigue. In April of 2012, Chirag Gupta and Ankur Gupta set out to become business partners.Their idea was visionary to bridge the gap between Indian market vis-a-vis Gourmet popcorn.

They did extensive R&D about the product by travelling around the country and tasting every flavour of popcorn there was in India and henceforth, established the avant-garde brand which introduced India to Gourmet Popcorn!

THE WARMTH OF CRAFTSMANSHIP

Brimming with hope and excitement about the potential of the idea, they hired a local bakery chef to transform their ideas into flavours. After experimenting with innovative and quirky popcorn flavours, they decided to take their idea to the next level.

They decided to come up with unique and interesting flavours that were totally new to the Indian market, and as for naming the flavours, they chose to go with a combination of international and domestic appeal like wasabi and sour cream!

STORY BEHIND THE NAME

We are often asked the story behind our particular name. Well, the oldest evidence of popcorn was found in the ancient caves of Peru, nearly 6700 years ago, in 4700BC!

AND WE STARTED TO POP..

If you do great things, the world tends to take notice. DLF certainly did. Fast forward a few months, Chirag and Ankur were designing their very first store! Consequently, they opened franchises in Hyderabad, Ludhiana and Chandigarh.

Life works in mysterious ways and that definitely proved to be true in 2014. By a stroke of luck, Chirag happened to meet Ajay Bijli, owner of PVR in an elevator. And as they say, the rest was history. They finally got their big break with funding from PVR in 2015. The funds were put to use for building a popcorn ecosystem in India and developing the category.

NOW

TODAY

AND BECAME A POPCORN

In the following years, they expanded 4700BC into Retail, E-commerce, airlines, railways, and introduced Pouches, Microwave popcorn, Makka, Protein Pops, Gifting options, etc. As the brand reached new heights, they decided to take it international. Dubai was the first country they exported to and subsequently to Nepal, Bangladesh, USA, etc. totalling over 9 countries.